My number quality rating has gone yellow or red

Meta scores every number with a quality rating: green (good), yellow (needs attention), red (at risk of restriction). The rating falls when recipients block or report your messages.

Why this is serious

A red rating left alone leads to a lower sending limit, and in the worst case the number is restricted outright. For a business whose customers live on WhatsApp, that is an operational crisis. Deal with it while it is still yellow.

The usual causes

1. Messaging people who do not feel they ever agreed to it. A purchased list, or numbers collected without consent, is the fastest route to red.
2. Too often. A daily notification that does not matter gets you blocked rather than read.
3. Content that does not match expectations. Someone agreed to appointment reminders and then received a promotion.

How to recover

• Stop all bulk sending first and give the number a few days to breathe.
• Send only to contacts who plainly expect to hear from you.
• Send less often and only when it means something: message the people who missed their appointment, not everyone who attended.
• Make sure the first message to a new contact says who you are.