What are my ads actually producing, and do you support CAPI?

The problem every advertiser has: money goes out, chats come in, and then it goes dark. Nobody knows which chat ended in a sale. The Ads page answers that, and more importantly it reports back to Meta and Google so the ad algorithm learns to look for people who resemble your buyers rather than your clickers.

For those who know the terminology: yes, this is CAPI, the Meta Conversions API for Business Messaging, sending a LeadSubmitted event with the ctwa_clid from Click-to-WhatsApp ads, plus Google Ads offline conversion import for the click-website-then-chat path. The difference from wiring up CAPI yourself: here there is nothing to set up.

Meta CAPI for Click-to-WhatsApp, automatic, nothing to install

Every chat arriving from a "Send WhatsApp Message" ad on Facebook or Instagram is tracked automatically and appears on the Ads page with the ad name attached. When that chat becomes a buyer, click 🎯 Mark as customer, optionally entering the value. That is all.

Google Ads: paste one line into your website

Google ads land on a website first, and the visitor then presses a WhatsApp button. Paste one line of our snippet into your site, available on the Ads page, and it links the Google ad click to the chat that arrives. Then in Google Ads create a conversion action of the Import from clicks type and schedule an import from your private CSV URL, also on the Ads page. Set up once, automatic forever, with no API and no OAuth.

For developers

POST https://waco.id/api/v1/konversi
Authorization: Bearer waco_xxxx

{ "nomor": "628123456789", "event": "Purchase", "nilai": 150000 }

-> { "ok": true,  "sumber": "meta",  "status": "terkirim" }
-> { "ok": false, "alasan": "tanpa_klik_iklan" }   // organic chat, not from an ad

Call it from your point of sale or order system when payment lands, and conversions are marked without anyone touching the dashboard.